Modern Retail+ Holiday Commerce Strategies: A Marketer’s Wishlist
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Digiday Media
Interview | 0:22:10 
02/03/2021 
2020 brought about myriad challenges for businesses; among them, managing and maintaining employee wellbeing and mental health. Getaway, the company that offers mindful escapes to tiny cabins in the woods, is on a mission to help its guests combat burnout, spend time in nature and disconnect from technology – and it wants its employees to reap the same benefits, especially in the current climate. This session will dive into how leaders can give their employees the time, space and permission to be off in an authentic way, as well as offer advice on how to maintain a healthy work/life balance in the ‘new normal.’
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper [...]
A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream [...]
For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This [...]
What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce [...]
With the day’s sessions in mind, we turn the conversation to takeaways, highlighting what our experts brought to the table, and also what it will take to think differently and innovate in the [...]