Interview | 0:32:27 
02/03/2021 Modern Retail+ Holiday Commerce Strategies: A Marketer’s Wishlist
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Digiday Media
Like many organizations, UNICEF USA has had to pivot its approach to respond to COVID-19. On top of supporting our workforce, the organization has been supporting UNICEF’s massive global response at the same time. In this session, hear from Unicef’s CMO, Shelley Diamond, as she walks us through how your brand is a mark of trust in a time of crisis and how to successfully pivot your organization’s communications strategy in a time of need. From communicating with partners on creative solutions for the public, and keeping up with the intense local and political news trends, while tapping into your own opportunities of support.
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper [...]
A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream [...]
For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This [...]
What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce [...]
With the day’s sessions in mind, we turn the conversation to takeaways, highlighting what our experts brought to the table, and also what it will take to think differently and innovate in the [...]