CPG Playbook Archives

CPG Playbook

How postpartum products like Frida Mom broke into mass retail

October 28, 2024

CPG Playbook

Better-for-you candy brands are going all in on Halloween

October 24, 2024

CPG Playbook

How latte art and cafe partnerships are fueling the growth of Táche’s food service business

October 14, 2024

How retailers are reducing returns — post-holiday and year-round

October 10, 2024

CPG Playbook

How Malk is expanding as the plant-based milk space matures

October 10, 2024

Member Exclusive

Modern Retail+ Research: Field marketing tactics bring much-needed exposure to young startup brands

October 02, 2024

CPG Playbook

How Danone North America is tapping into high protein and low sugar trends to grow yogurt sales

September 30, 2024

CPG Playbook

Inside Oreo’s limited-edition product strategy

September 24, 2024

CPG Playbook

‘Grit, wit and fit:’ Kind founder Daniel Lubetzky shares what he looks for in founders as he heads to Shark Tank

September 24, 2024

CPG Playbook

Protein bars continue to evolve with new better-for-you brands

September 18, 2024

Member Exclusive

Modern Retail+ Research: How pop-ups are helping food and beverage startups grow their business

September 17, 2024

CPG Playbook

Inside popcorn brand LesserEvil’s first national marketing campaign

September 11, 2024

CPG Playbook

‘You’ve got a little billboard to work with’: How smoothie brand Kencko revamped its products and packaging after launching in Walmart

September 10, 2024

CPG Playbook

Bubble is teaming up with Juice Press as it enters the lip care category

September 06, 2024

CPG Playbook

Why Nespresso’s honey rollout is more about brand than product

August 30, 2024

CPG Playbook

Liquid Death’s secret to viral marketing: Hire comedians

August 29, 2024

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How postpartum products like Frida Mom broke into mass retail

Better-for-you candy brands are going all in on Halloween

How latte art and cafe partnerships are fueling the growth of Táche’s food service business

How retailers are reducing returns — post-holiday and year-round

How Malk is expanding as the plant-based milk space matures

Modern Retail+ Research: Field marketing tactics bring much-needed exposure to young startup brands

How Danone North America is tapping into high protein and low sugar trends to grow yogurt sales

Inside Oreo’s limited-edition product strategy

‘Grit, wit and fit:’ Kind founder Daniel Lubetzky shares what he looks for in founders as he heads to Shark Tank

Protein bars continue to evolve with new better-for-you brands

Modern Retail+ Research: How pop-ups are helping food and beverage startups grow their business

Inside popcorn brand LesserEvil’s first national marketing campaign

‘You’ve got a little billboard to work with’: How smoothie brand Kencko revamped its products and packaging after launching in Walmart

Bubble is teaming up with Juice Press as it enters the lip care category

Why Nespresso’s honey rollout is more about brand than product

Liquid Death’s secret to viral marketing: Hire comedians

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Digiday Media

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