After seeing success with its Gen Z strategy in North America, Coach is now scaling that approach internationally.
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After seeing success with its Gen Z strategy in North America, Coach is now scaling that approach internationally.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
For its new Malibu Pink spirit, rum brand Malibu tapped creator Sabrina Brier and fashion brand LoveShackFancy for a "get ready with me"-style campaign.
Homeownership is getting less and less achievable by the year, especially for young people, leading home furniture and decor brands to change their marketing strategies.
In an interview with Modern Retail, E.l.f. Beauty's chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand's approach to AI implementation.
Modern Retail Podcast co-host Melissa Daniels sits down with David's Bridal CEO Kelly Cook to go behind the scenes of the company's post-bankruptcy turnaround plan.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Many Amazon sellers and online brands say they won’t cut prices despite the Supreme Court ruling that struck down Trump’s tariffs.
Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.
The humble e-commerce site is getting a major upgrade at Lowe’s. The company is expanding a feature that uses customer data to personalize its website and, essentially, hopes that all customers will have a personalized website by the end of 2026.
Wayfair chief marketing officer Paul Toms spoke with Modern Retail about his philosophy when it comes to AI usage: “I actually find in retail folks are very hesitant.”
TikTok Shop logged more than 103 billion U.S. searches with e-commerce intent in 2025, while total transaction volume rose nearly 80% year over year.
OpenAI’s pivot away from Instant Checkout within ChatGPT underscores that shoppers simply aren’t ready to hand off the checkout experience to an AI agent. Modern Retail examines what went wrong and what retailers are pivoting to next.
Modern Retail spoke with Chandhu Nair, svp of data, AI and innovation at Lowe’s, about how the company makes decisions on whether to build and invest in new AI features, and how he is looking to fight the issue of “AI sprawl.”
John Shapiro, Chief Product and Technology Officer, Lightspeed Commerce From November to the start of the new year, this season marks one of the busiest times for retailers around the globe — and one they prepare for months in advance. According to the National Retail Federation, 91% of consumers plan to celebrate the winter holidays, […]
Food and beverage brands face rising class-action lawsuits over nutrition claims such as calorie count, fiber and protein doses. The MAHA era has pushed brands to build a playbook on navigating these consumer protection filings.
Poshmark is rolling out its first major app redesign in 15 years, spotlighting sellers, AI-powered tools and personalized discovery to capitalize on demand for secondhand shopping.
Beyond Yoga has started investing more in men’s clothing when it comes to merchandising and marketing, its CMO told Modern Retail.
Boka’s premium, fluoride-free toothpaste is now available at 4,500 Walmart stores. The 11-year-old brand’s trajectory shows the appeal and challenge of transitioning from a luxury, niche player into a mass-retail CPG brand.
Amazon is planning to move Prime Day to June from its usual July slot this year, shaking up the timing of a sales event many brands rely on.
Selling across platforms is no longer optional, but it’s easy for brands and retailers to find themselves expanding into new channels the wrong way: They add TikTok Shop too early. They duplicate teams and tools. They watch performance fragment instead of grow. To be successful, brands have to do more than simply go multichannel. They […]
