Two-year-old brand Nocturnal Skincare created its recent spring campaign on a $100 budget. Thanks to the DIY approach, the brand was able to save on creatives to invest in other areas of the business.

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Other news to know

  • Amazon sellers’ new struggles
  • Amazon hit pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances.
  • Amazon merchants are bracing for more cash flow troubles and margin pressure this year, thanks to a bevy of new fees and policy changes. 
  • One major part of Amazon’s business was largely absent from CEO Andy Jassy’s annual shareholder letter this year: the millions of sellers who power the company’s marketplace.
Top Stories May 25

What recent retail earnings revealed about the state of consumer health

May 25, 2026

Last week, retail giants including Home Depot, Walmart, Target, TJX and Urban Outfitters, Inc. reported their quarterly earnings. And there were a surprising number of bright spots considering the inflationary pressure both retailers and consumers have faced over the past year.

Hits and misses from Q1 earnings season

May 23, 2026

First quarter earnings results reveal some strong growth in the retail sector along with concerns from macroeconomic conditions like high fuel prices and budget-conscious shoppers.

Walmart warns it may have to raise prices due to fuel costs

May 21, 2026

Higher fuel prices due to the war with Iran are putting pressure on Walmart's customers and supply chain, and could lead to higher prices on the shelf.

Marketplace Briefing: What Shein’s acquisition of Everlane could mean for its marketplace ambitions

May 21, 2026

Shein’s purported acquisition of Everlane isn’t its first attempt to boost its brand credibility. In recent years, it struck a partnership with Forever 21, acquired the U.K. brand Missguided and launched a third-party marketplace. But it's still unclear how all of these efforts will live together.

BNPL usage surged during Q1 as middle-income shoppers increased adoption

May 21, 2026

Recent earnings reports and third-party data sets show increased adoption of BNPL services, especially among middle-income households.

Target’s viral partnerships with Roller Rabbit, Parke and Pokémon are driving sales and foot traffic

May 20, 2026

Target has a long history of collaborating with major brands or celebrities. But a few standout collabs helped increase foot traffic in Q1.

Target reports first quarter of sales growth in more than a year

May 20, 2026

While still in early stages, Target's efforts to revitalize the business appear to be paying off. The retailer reported its first quarter of net sales growth after at least six quarters of year-over-year declines.

Tariffs

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Why Dame is refunding $10,000 in tariff surcharges to customers

March 03, 2026

Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.

Podcasts

Technology

NeeDohs are fetching a premium on resale sites 

May 15, 2026

Eager NeeDoh collectors are flocking to resale sites as the toy goes viral. The stretchy toys, like Pop Mart’s Labubus, are selling for a pretty penny on eBay and StockX, with some of them going for a premium of more than 400%.

Marketplace Briefing: Why Amazon discontinued its AI-powered Rufus chatbot for Alexa shopping agent

May 14, 2026

Amazon replaced its Rufus chatbot with a new AI assistant called Alexa for Shopping this week as AI search becomes a bigger part of its online store.

Medicube, Crocs are betting on TikTok Shop for discovery e-commerce

May 20, 2026

As consumers’ shopping habits evolve, retail is shifting from traditional search-and-scroll e-commerce to a new model that revolves around discovery.  Sitting at the center of that transformation is TikTok Shop, which represents a new retail model centered on community, trust and entertainment-driven discovery. Shopping happens natively and naturally, as TikTok Shop guides users from inspiration […]

Marketing

Brands Briefing: Harry’s turns to a drop model for its body wash to acquire new customers

May 19, 2026

Harry’s, best known for its razors, is turning to limited-edition body washes to resonate with a younger consumer.

How FlutterHabit uses its 46,000-member Facebook group for product development

May 18, 2026

FlutterHabit turned its private Facebook group into a testing ground for products, marketing and customer feedback.

Joy Mangano calls TV shopping her ‘best-kept secret’ as she uses old-school infomercials to grow her new brand, CleanBoss

May 18, 2026

Joy Mangano, inventor of the MiracleMop, is seeing sales spike for her new brand, CleanBoss, thanks to the nostalgic direct-response TV ads it runs across cable channels. “TV shopping is not just my history, it’s my best-kept secret,” Mangano told Modern Retail. 

Operations

A package sits on a doorstep while a dog can be seen barking through the window

Brands are getting creative as fuel costs raise shipping fees

May 25, 2026

New fuel surcharges are forcing brands to get creative by comparing more carriers for shipments.