Forme used Kalshi to hedge a World Cup refund promo, which helped lift the brand's menswear traffic on its site. The campaign is a novel example of how e-commerce brands could use predictions markets as marketing tools.
Nike says it's in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
In the latest installment of "What's in Your Cart," the Chief Creative Officer at Anthropologie, Richa Srivastava, shares her personal shopping habits with Modern Retail.
California's new packaging extended producer responsibility law means thousands of brands may wind up changing their packaging.
Retailers are bringing sales tactics from the collectibles industry, such as "blind boxes" and limited drops, into new categories like food and apparel.
Hawaiian-inspired footwear brand OluKai is pairing up with professional lifeguards on product testing and videos, to prove out the extreme durability of its products.
The latest installment of our CMO Strategies series, this Modern Retail+ Research report provides an analysis of creator marketing and its current role in marketers’ playbooks.
Amazon’s earlier Prime Day this year pushed back-to-school deals into June. With that, competing retailers including Walmart and Target joined in chasing budget-focused shoppers long before school starts.
Clorox is using TikTok Shop to test products, reach Gen Z and drive sales. The universe of characters it has created for its cleaning brand, Pine-Sol offers perhaps the best example of the company's approach to TikTok Shop.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.
Measuring how often your company gets recommended by AI engines — and, subsequently, how often those recommendations lead to website visits and sales — is starting to become a bigger topic of discussion for brand executives.
Major electronics companies like Apple and Microsoft announced significant price hikes this month, largely driven by the increased cost of memory chips. It will leave consumers feeling even more squeezed.
As e-commerce becomes increasingly discovery-driven, brands are looking to capture demand year-round through new sales events, such as Deals For You Days. Sponsored by TikTok Shop
Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales. This has led to what is reportedly a billion-dollar transaction by Walmart.
Sporting-goods company Salomon is going “city by city” as it looks to grow its retail presence in the U.S., executives say. The brand is considering opening stores in Boston, San Francisco and Miami.
In an interview with Modern Retail, Amy’s Kitchen CEO Paul Schiefer explains how a new Non-UPF Verified certification aims to clarify food processing standards. Here’s what it requires.
This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time. Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional […]
