The entire retail media industry, from retail media networks to agencies and tech platforms, is showing up in full force to promote brands during the World Cup and prove the effectiveness of the sector.
The U.S. government has received about half as many refund requests for around the $166 billion it recouped in now-illegal tariff duties.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.
Ranger Station, known for unisex fragrances and candles, chose Charleston for its third store by combining customer data with on-the-ground experience.
As the 2026 World Cup arrives in North America, brands including Lotto, Ksubi, Nike and Adidas are using old kits, archive sneakers, national colors and fan dressing to tap into football nostalgia.
Women's intimates brand Thirdlove is entering a new category as it continues to broaden its assortment.
As part of its larger "Sport Offense," Nike is creating what it calls "a universe of football" in the lead-up to the FIFA World Cup.
Shopping center owners hope the World Cup will provide a much-needed win for American malls. From American Dream's 39-day fan fest to Atlantic Village's restaurant play, here's how various malls are looking to attract both tourists and locals.
As digital price tags have gained more prominence over the last few years, some shoppers and legislators have feared they would lead to "dynamic pricing," charging customers different prices based on the timing of their purchase or, worse, their individual data.
One year after launching on Substack, brands are finding sales, subscribers and new customers. Here are the results brands like The RealReal and Rare Beauty have seen a year into their Substack journey.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Walmart executives are beginning to take a more international approach to growing its higher-margin businesses such as advertising, memberships and its third-party marketplace. On Thursday, Walmart+, the retailer’s paid membership program, launched in Canada — the first time it has been available outside of the U.S.
Walmart could soon start eating DoorDash and Uber Eats’ lunch as it begins to experiment in the restaurant delivery space.
As digital advertising becomes more saturated and fragmented, retail media is moving into physical stores — the high-intent environments where most purchases still happen. For retailers, this is an opportunity to create customer-first retail media networks that make stores more engaging, profitable and connected. For brands and agencies, in-store retail media offers stronger visibility and […]
One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns tied to the tournament. Official partnerships are pricey, but there are still opportunities across host cities for brands seeking a timely halo effect. Modern Retail sat down with media buying experts to learn more.
Even without official FIFA sponsorship, Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup.
Chewy says its retail media network has doubled the number of campaigns and advertisers on the platform year-over-year. Here’s how it has sought to stand out from other retail media networks in the space.
Brands have to pull up their inventory orders and change forecasts due to an earlier Prime Day, which will take place on June 23-26 this year.
Big VC rounds are becoming rare among CPG brands. But some, like Brami and Mosh, are proving to be the exception to the rule when it comes to attracting big venture dollars. Here’s what worked for them in securing new funding.
As consumers’ shopping habits evolve, retail is shifting from traditional search-and-scroll e-commerce to a new model that revolves around discovery. Sitting at the center of that transformation is TikTok Shop, which represents a new retail model centered on community, trust and entertainment-driven discovery. Shopping happens natively and naturally, as TikTok Shop guides users from inspiration […]
