Expect more limited-edition red, white and blue packaging on retail shelves this summer, as brands turn out to celebrate America 250. Brand leaders at Xochitl, Goldbelly and more spoke with Modern Retail about why they are turning out for the occasion and what purpose they think America 250-themed products serve.

Tariffs

Marketplace Briefing: Online merchants welcome Trump customs crackdown amid wave of tariff evasion pitches

June 11, 2026

Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.

The slow trickle-down of tariff refunds

June 01, 2026

The U.S. government has received about half as many refund requests for around the $166 billion it recouped in now-illegal tariff duties.

Other news to know

  • Amazon sellers’ new struggles
  • Amazon hit pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances.
  • Amazon merchants are bracing for more cash flow troubles and margin pressure this year, thanks to a bevy of new fees and policy changes. 
  • One major part of Amazon’s business was largely absent from CEO Andy Jassy’s annual shareholder letter this year: the millions of sellers who power the company’s marketplace.
Top Stories Jun 18

Faire opens its marketplace up to hotels, offices and non-retail customers

June 18, 2026

Faire is growing beyond boutiques by allowing business buyers to use the platform for their own purposes, like stocking mini bars, for client gifts or for front desk amenities.

260 Sample Sale sees foot traffic jump as luxury customers seek value

June 17, 2026

260 Sample Sale, which holds sample sales for Balmain and Diane von Furstenberg, is seeing increased demand from brands and customers alike.

Brands Briefing: Anthropologie’s tabletop games play

June 16, 2026

Anthropologie has seen a spike in sales for games like backgammon, mancala and mahjong as consumers seek out tactile, offline experiences.

Rising fuel costs push brands to adjust shipping policies

June 16, 2026

Brands are raising free shipping thresholds, adding new delivery fees and testing paid shipping options as higher fuel costs push up the price of moving goods across supply chains.

Why more better-for-you brands are leading with taste over health claims

June 16, 2026

Better-for-you brands are prioritizing taste and fun packaging to attract more customers while still offering healthier food options.

AI forces retailers, brands to rethink their product pages

June 16, 2026

Leaders across e-commerce are transforming how they approach designing product pages to be more discoverable to AI agents like ChatGPT, Claude and Gemini.

How Omaha Steaks shrunk its average delivery time to less than a day and a half

June 15, 2026

Omaha Steaks has invested in at least five new fulfillment centers and expanded its partnership with UPS's Roadie.

Tariffs

Marketplace Briefing: Online merchants welcome Trump customs crackdown amid wave of tariff evasion pitches

June 11, 2026

Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.

Why tariff refunds won’t necessarily go back to consumers

April 29, 2026

Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.

‘It’s like getting Taylor Swift tickets’: Brands rush to request tariff refunds, with some snags

April 21, 2026

The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.

Podcasts

Technology

Marketplace Briefing: Shopify launches tools to help merchants track sales and traffic from AI platforms

June 18, 2026

Shopify is rolling out a new set of tools designed to help merchants understand how their products appear across AI shopping platforms.

Walmart is training store-level employees to use AI

June 11, 2026

Walmart executives are training associates to use AI widely throughout the organization. For example, store managers can create digital dashboards for scheduling, or merchandising associates can turn dense text into useful graphics.

Medicube, Crocs are betting on TikTok Shop for discovery e-commerce

May 20, 2026

As consumers’ shopping habits evolve, retail is shifting from traditional search-and-scroll e-commerce to a new model that revolves around discovery.  Sitting at the center of that transformation is TikTok Shop, which represents a new retail model centered on community, trust and entertainment-driven discovery. Shopping happens natively and naturally, as TikTok Shop guides users from inspiration […]

Marketing

Crocs CMO Carly Gomez is all about Labubu dolls, fashion Substacks and a drawer full of socks

June 15, 2026

In the latest installment of “What’s in Your Cart,” the CMO of Crocs, Carly Gomez, shares her personal shopping habits with Modern Retail.

The men’s grooming opportunity at the World Cup

June 11, 2026

The quadrennial men’s World Cup is one of the biggest sporting events in the world, giving global soccer players and fans a once-in-a-lifetime chance to see their team take home the prize. And with billions of viewers tuning in from around the world, it is also a rare opportunity for brands to capitalize on the frenzy. Four years after Qatar, that now includes grooming brands looking to use the power of soccer to reach the evolving male beauty consumer base.

Brands are turning to football nostalgia ahead of the World Cup

June 10, 2026

As the 2026 World Cup arrives in North America, brands including Lotto, Ksubi, Nike and Adidas are using old kits, archive sneakers, national colors and fan dressing to tap into football nostalgia.

Operations

Utah and Idaho have become key growth markets for Target, Kroger

June 15, 2026

As a result of rapid population and housing growth in Utah and Idaho, major retail chains are opening new stores in the region, in cities they once may have glanced over.

Amazon sellers are feeling better about Prime Day, but they’re still watching margins

June 15, 2026

Amazon sellers are heading into this year’s Prime Day with more confidence than they had a year ago, even as higher costs continue to pressure margins.

Retail marketers are at a crossroads — here’s how they can adapt

June 01, 2026

Justin Jefferson, vp, strategy and insight, Keen Decision Systems Retail marketers are navigating a marketing landscape defined by consolidation and heightened accountability. As retail media networks evolve beyond the initial gold rush, advertisers’ focus has shifted from merely having a presence to proving performance.  Likewise, with ad budgets under intense scrutiny, marketing success now requires […]