As insoles brand Superfeet nears its 50th birthday, it's looking to grow beyond its running niche and become a household name among more kinds of athletes. Here's how its CMO and CEO — both Nike alumni — plan to do just that.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers -- even if shoppers think otherwise.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
Anthropologie's wedding business has grown "exponentially" in the last couple of years as brides look for different outfits for all parts of their big day, the brand said.
Overall, the marketers who are incorporating AI into their workflows are seeing the benefits of the tech, but issues with trust and complexity are proving to be barriers to widespread adoption among marketers.
Ace Hardware is a unique retailer, being a cooperative with more than 5,200 stores that are operated independently. As a result, its executives and development team took a careful approach in designing and implementing its new AI assistant to work throughout the chain.
This month, Ayoh revamped its mayonnaise line with avocado oil, which the company says makes for a creamier and healthier recipe. But that decision came at a cost.
In the latest installment of "What's in Your Cart," the CEO of UrbanStems, Meenakshi Lala, shares her personal shopping habits with Modern Retail.
Thousands of U.S. retail companies are eagerly awaiting tariff refunds from the Trump administration. But not all of them will share that money with their customers — even if shoppers think otherwise.
The tariff refunds process has been smoother for some folks than others, according to conversations Modern Retail had with half a dozen brands and entrepreneurs.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Retailers and brands are launching shopping apps within ChatGPT and Claude at a rapid pace. But whether or not shoppers will embrace them at a rapid pace remains to be seen.
Amazon has joined the technical council overseeing Google’s Universal Commerce Protocol — an open standard designed to power AI driven shopping — after initially sitting out.
This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time. Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional […]
With almost no budget to run ads, the founder of new za’atar brand Hayati set out to gain social media followers via a strategic Instagram Reels series.
Tractor Supply is leaning into real customers, local events and multi-channel marketing to drive spring traffic — especially in an age where customers are increasingly wary of AI-generated content.
At last week’s Modern Retail Marketing Summit, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, considering current macroeconomic challenges. These are the practices marketers will be championing moving forward, based on these discussions.
Roughly $300 billion in U.S. imports changed country of origin last year, representing big shifts in where goods were coming from compared to the prior year, according to Kearney’s reshoring index.
Winx Health, a women’s health startup, is continuing its push into more U.S. doors through a partnership with Walmart.
For years, the business case for customer experience was defensive: keep costs down, handle volume and prevent complaints from going viral. CX teams existed to contain damage, not create value. That framing is collapsing — and the retailers leading the shift aren’t just running their support operations more efficiently. They’re redefining the function of CX. […]
