Reese Witherspoon’s lifestyle company Draper James is looking to be more than a Southern-inspired apparel brand thanks to new products, a new store and a new international licensing deal. The brand's CEO and vp of marketing spoke with Modern Retail about its growth plans.
Modern Retail reviewed many product listings on Amazon Haul and found numerous instances of seemingly AI-induced image issues, if not outright hallucinations.
As it unveils its "Modern Soda" section, Walmart is on track to become the top grocery chain for better-for-you products.
In the sixth edition of our Modern Retail Dictionary, we look back at the most popular (and meaningless) words in the industry and try our best to explain why executives are saying what they’re saying.
Black Friday sales on Whatnot, the livestream marketplace known for trading cards, collectibles, and action figures, indicate that live shopping is beginning to have a real impact on holiday spending.
Spotify Wrapped is a decade old as of this year and has become one of the most shareable brand marketing moments in the fourth quarter. And every brand is joining the parade.
After hitting $500 million in lifetime sales, True Classic's co-founder and CEO Ben Yahalom outlined how the brand plans to grow even more in 2025.
In our annual series, the Modern Retail Vanguard, we’re highlighting 15 people who exemplify the skills needed to succeed in today’s retail environment across three categories: operations, marketing and technology. These are the people who, behind the scenes, helped companies grow amid an uncertain retail environment.
On Dec. 18, Amazon announced a major change to how it reimburses third-party sellers for lost and damaged inventory. To sellers, it’s the latest attempt by Amazon to squeeze more money out of them and gain more control of their businesses.
People are increasingly using buy now, pay later services like Affirm, Klarna and Afterpay to finance purchases like auto repairs and botox treatments.
While search ads account for a large percentage of marketing budgets, organic search traffic is anticipated to decrease 50% by 2028 because of AI. By ensuring advertising is set up to maximize the most effective search ads — shopping ads — fashion and beauty brands can capitalize on micro-trends, micro-occasions and more to drive incremental […]
January is a time for many people to hunker down and bake more at home. As such, it’s a busy customer acquisition period for the food subscription service Wildgrain.
Reddit is emerging as a surprising top performer in some digital marketing strategies as brands increasingly tap its ad products.
The defining theme of 2024 was that customers are becoming more discerning. And DTC brands have to adapt.
Despite the holiday hype, consumer spending on Christmas trees isn’t soaring to new heights. Here’s why.
This holiday season, to manage the glut of returns and their associated costs, Happy Returns is relying on a combination of robotics and automation, data-driven forecasting and user-focused design to handle the surges in returns volume during peak shopping season.
Modern consumers expect brands and retailers to provide elevated, seamless, unified shopping experiences. On the tech side, this requires brands and retailers to have a flexible, but united, front and back end experience. However, if they’re still operating under a monolithic architecture this is most likely unattainable. As consumer expectations fluctuate and markets shift, it […]
