When Rent the Runway launched in 2009, much of its marketing revolved around working millennials. Now, the company is increasingly setting its sights on Gen Z.
The U.S. is undergoing what several journalists and economists have called a “white-collar recession,” as corporations course-correct from the overhiring they did during Covid. And it's hitting e-commerce hard.
A half-dozen former employees described Elliott Hill, Nike's soon-to-be CEO, as a widely-beloved company veteran. They hope Hill can help the sneaker giant get some of its swagger back.
The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, marketers and advertisers remain on the fence, uncertain about pricing and performance.
It remains to be seen how precisely the change will impact shoppers and merchants, but several agencies and sellers that spoke to Modern Retail for this story said it was mostly beneficial, particularly in terms of customer service.
DTC spices brand Burlap & Barrel has a unique single-origin supply chain that dictates the company's holiday calendar, requiring the company to prepare inventory year-round.
A look into which commerce channels are dominating marketers' 2024 holiday sales plans. As well as the promotional holiday discounts brands and retailers are offering, and the revenue expectations that are guiding their strategic decisions.
It’s a strange time to be operating a consumer brand. Shoppers are more selective about what they spend and brands are struggling with how to interpret signs of conflicting consumer behavior. While many brands were recentlyswimming in cash, VC funding has now dried up and high interest rates make vehicles like debt less palatable. In this series, Modern Retail looks at the scrappy ways companies are continuing to build their brands and wow shoppers in this strange new operating environment
Walmart is renaming its data analytics platform, formerly known as Walmart Luminate, and adding new features. It’s meant to reflect Walmart’s overall goal of not only providing data but also, increasingly, recommendations.
On Tuesday, OpenStore, an aggregator of Shopify brands, announced the launch of OpenDesk, an AI-driven customer support tool that it will start selling to other Shopify brands.
Brands and retailers are being held back by fragmented data and siloed communications. To change that, they are leveraging Slack’s automation and AI tools to streamline workflows, enhance team productivity and even improve customer service. Join Mike McTigue, regional vice president of media at Slack, and Lindsey Whitlock, senior success manager at Slack, on October […]
Foot Locker is hoping to score a win with shoppers by teaming up with the Chicago Bulls. The retailer’s chief customer officer Kim Waldmann spoke with Modern Retail about the new partnership and Foot Locker’s efforts to court young basketball fans.
Some startups like Bonobos and MeUndies are undergoing brand refreshes as they enter their teenage years.
Despite being the first demographic to grow up entirely in a digital world, mall owners have found Generation Z values shopping in person as much as their parents do and are tailoring the mall shopping experience around their preferences and interests.
All the major carriers, from UPS to USPS to FedEx, add on extra fees that often run from the fall into the new year. Here’s how brands plan for these extra fees.
With pistachio-flavored food and beverages going viral, Táche is harnessing the spotlight by working with cafes to build its food service business.
Bryan Gernert, CEO, Resonate With billions of consumer data points, many marketers find themselves drowning in a sea of information, struggling to extract meaningful insights. In addition to being simply overwhelming, traditional data management tools often fall short, with limitations in quality, accessibility and real-time capabilities. This is where AI-powered solutions come into play. This […]
